Simply Chic

Step into Simply Chic, where Annette of Melbourne's couture heritage meets attainable elegance.

We believe in the beauty of choice—luxury that's simply within reach, allowing you to revel in the bespoke process of creating a gown that captures the essence of your most cherished day.

Our head designer, Rose, upholds the tradition of a one-on-one approach to design and fit your gown. Simply Chic wedding dresses are crafted from a curated collection of fine fabrics that marry affordability with the uncompromising quality you expect from custom couture.

The same couture craftsmanship extends beyond bridal gowns to sophisticated evening wear and elegant mother of the bride dresses. Simply Chic offers a suite of exquisite garments that promise to enhance every occasion with a touch of Annette of Melbourne's signature style.

We invite you to discover Simply Chic – your journey toward a bespoke creation that is as priceless as the memories it will hold.
Please feel free to visit our Instagram Page to view more of our Couture Range. 
To request an appointment please call us on (03) 9687 3981 or email us through the contact us page.

Are you ready to speak to us about your gown? Get in touch